Marketing researchers and consultants conduct research, formulate policies and manage programs to stimulate industrial and commercial business investment or tourism in urban and rural areas or to promote commercial or industrial products and services.

Their duties may require them to:

Develop policies and administer programs to promote business investment in urban/rural areas

Conduct social/economic surveys to assess development potential and future trends

Assess business opportunities and develop strategies to attract venture capital

Respond to questions from members of the business community and the general public concerning development opportunities

Review development proposals and provide advice on procedures/requirements for government approval

Conduct surveys and analyze data on the buying habits/preferences of consumers

Conduct research on marketing for industrial/commercial products

Develop social/economic profiles of urban/rural areas to encourage investment

Business Development Officer
Economic Development Officer
Market Research Analyst
Market Researcher
Marketing Analyst
Marketing Consultant
Marketing Project Officer