|Description:||Marketing is a career that knows no national boundaries. The concepts that drive successful product development and promotion can be applied from Japan to Mexico to Germany to China. The International Marketing program directly applies these concepts to employment with multinational corporations in Canada or businesses overseas.
Program faculty are chosen for their expertise and experience in international marketing and marketing management, and may continue to work in the industry. Three profiles - Asia Pacific, Europe, and Latin America - provide a concentrated study of business culture and practices in each region. A 15-day field placement gives students first-hand experience in the industry. Professional associations, such as the Canadian Marketing Association (CMA) and the Forum for International Trade Training (FITT), are connected with many of the specialized areas of marketing, and offer a broad base of information, awareness and advice to students.