Specialists in public relations and communications develop and implement communication and promotion strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals.
Duties May Include
Specialists in public relations and communications perform some or all of the following duties:
Develop, implement and evaluate communications strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations;
Gather, research and prepare communications material for internal and external audiences;
Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization;
Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases;
Develop and organize workshops, meetings, ceremonies and other events for publicity, fund-raising and information purposes;
Prepare and deliver educational and publicity programs and informational materials to increase awareness of museums, galleries and other tourist attractions;
Initiate and maintain contact with the media;
Arrange interviews and news conferences;
Act as spokesperson for an organization and answer written and oral inquiries;
Co-ordinate special publicity events and promotions for internal and external audiences;
Assist in the preparation of brochures, reports, newsletters and other material;
Represent and act as an agent for talented individuals or individuals with specific occupational expertise.
Examples of Titles
Media Relations Officers
The National Occupational Classification (NOC) Code found next to the name of the career is a 4-digit code that classifies occupations by different skill types and skill levels.
The information on careers is adapted from Canadian Occupational Projection System, a project by Human Resources and Skills Development Canada, which uses annual data to analyze trends in labour.
© Canadian Occupational Projection System, Human Resources and Skills Development Canada, 2011.
© JobFutures, Labour Force Survey, 2006.
© National Occupational Classification, Human Resources Skills and Development Canada, 2006.
© Working in Canada, Labour Force Survey, 2009.