| Faculty: | Edwards School of Business |
| Field of Study: | Marketing/Marketing Management, General
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| Description: | As a Marketing major you will learn how to develop a comprehensive marketing strategy and plan, understand and analyze consumer behaviour, and undertake market research projects. You will develop the ability to see an organization from a customer’s, or client’s, perspective.
Your electives allow you to develop specialized knowledge in advertising and marketing communications, branding strategies, retail analysis, digital marketing, selling and social cause marketing. |