How to Nail Your Elevator Pitch

Can you make a lasting impression on someone in just 30 seconds? Find out how you can create an elevator pitch just for you.

Imagine stepping into an elevator and finding yourself face-to-face with a major investor. You have 30 seconds to make a lasting impression and convince them that you have the perfect idea for investing in.

This is where the elevator pitch comes in — in just a few sentences, you can make a lasting impression and open doors to new opportunities. So, are you ready to craft your perfect elevator pitch?

What is an elevator pitch?

An elevator pitch is a concise and persuasive speech that outlines an idea, product, or company in a way that can be easily understood by any listener in a short period of time, typically lasting between 30 seconds and two minutes. It is called an elevator pitch because it is designed to be delivered within the time span of an elevator ride or approximately the time you would spend riding an elevator with someone.

The goal of an elevator pitch is to convey the overall concept or topic in an exciting way. Elevator pitch examples include strategies to entice an investor, explain an idea to a company executive or introduce oneself in networking situations. Depending on the focus of an elevator pitch, it can include a brief overview of an individual’s professional and educational accomplishments, relevant skills, and career goals, and it is used in various settings such as networking events, career fairs, and job interviews.

The objective of an elevator pitch is to capture the listener’s attention and prompt them to take further action, such as asking for more information or scheduling a follow-up meeting.

How to write an elevator pitch

The key is to focus on the most important aspects of the business (such as what you do, why it matters, and what sets you apart) in layman’s terms that capture attention and generate interest.

Nailing your elevator pitch requires a combination of preparation, confidence, and adaptability. Here are five tips for delivering an effective elevator pitch:

1. Clarity and conciseness

Keep it succinct and clear. Focus on key points, your value proposition or what you offer. Avoid jargon or overly technical language that might confuse your audience. Have different versions of your pitch between 30 seconds to two minutes.

2. Know your audience

Tailor your pitch to the person or group you’re addressing. Highlight aspects of your pitch that are most relevant or appealing to them. Understanding their needs, interests, or similar companies they have invested in helps you frame your pitch effectively.

3. Highlight your unique value

What sets you apart? Emphasize your unique selling points, skills, or experiences. Whether it’s a solution to a problem or a unique perspective, make it memorable and distinct.

4. Practice, practice, practice

Rehearse your pitch until it feels natural but not scripted. Practice in front of a mirror, with friends, or record yourself to refine your delivery, tone, and timing. The more comfortable you are, the more confidently you’ll deliver it.

5. Engage and listen

Don’t just talk; engage in a conversation. Be prepared for questions or comments. Also, active listening is crucial. Pay attention to the cues your audience gives you and adjust your pitch accordingly. This interaction can lead to a more meaningful connection.

Remember, an elevator pitch isn’t just about conveying information; it’s about creating a memorable and engaging conversation that leaves a positive impression.