| Faculty: | School of Communications, Media, Arts and Design |
| Field of Study: | Public Relations/Image Management
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| Description: | The courses in this Public Relations graduate certificate program, which is based at the Story Arts Centre campus, will reflect the thinking that no two days in PR are alike. The industry experts who teach the courses will ensure you:
Learn to research, write, plan, design and implement strategic communications plans for real clients, analyze paid influencers, organize real events for local charities, produce videos and newsletters, and write media releases and employee intranet articles in CP style.
Gain an understanding of how communications strategies influence employee attitudes, shift stakeholders' opinions and tell an organization's story to the media.
Connect with the PR industry.
Work with real clients on campaigns designed and executed by students. Past and current clients include: Alpine Canada, Invictus Games, CivicAction, Genwell, City Scouts Camp, Top 40 Under 40 Alumni (many of the communications plans for these clients win student awards with local professional associations).
You'll want to consider this School of Communications, Media, Arts and Design program if you have previously completed post-secondary education, possess strong writing skills and have the ability to manage various projects at the same time. |
| Cost per year:* | | National: | $5,702 | | International: | $17,353 |
Listed fees include tuition for two semesters and ancillary fees. |