| Field of Study: | Business Administration and Management, General
Business Statistics
E-Commerce/Electronic Commerce
Marketing, Other
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| Description: | The fast pace of digital disruption has forced traditional marketing channels to step aside and make room for their online alternatives: smartphones, social media, online/video, and email marketing. The Master in Digital Marketing & Analytics trains students to understand today’s digital consumers' behavior through managing campaign analytics and performance, creating and managing digital content, and transforming data into action to maximize digital performance.
The Master in Digital Marketing & Analytics is a 10-month program, starting with a common core period in which you will learn, together with students from other Marketing, Communication & Sales Masters programs, the fundamentals to sharpen your creative, analytical, commercial, business, strategic and digital skills. After the common core period, you will then go into your specialized program of choice. During the program, you will also have the opportunity to participate in optional certificates or an international experience.
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