| Field of Study: | Business Administration and Management, General
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| Description: | The Business Administration program is designed to provide students with an in-depth understanding of marketing and sales management with a foundation in other business areas. With a strong project focus tied to real-world issues, practical work will involve everything from market analysis and consumer behaviour to infomercials, advertising and media communications. Along the way, they will be exposed to areas such as sales techniques, retail management, sports, marketing, tourism, import/export development and event planning. Of course, a heavy dose of Internet marketing will include search engine optimization, social media tactics, online research, Internet metrics, Internet ROI and starting an online business.
ATE / Co-op: This program is registered with the Quebec government as an ATE/Work-Study program. Eligible students apply to work at 2 paid stages. During the program, the 8 to 14 week long stages, (25-35 hrs/wk), take place during the period of May to August. Students enrolled in this option will be paid employees of the company during the period of their stage and supervised by a representative of the company and the ATE professor. Employment opportunities will be approved by the program’s professor based on the competencies obtained by the students in the prior year(s). |