| Field of Study: | Marketing/Marketing Management, General
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| Description: | In today's competitive job market students need an advantage. Co-op education helps you develop the necessary confidence and employer-valued abilities through the integration of hands-on, real-world experiences. As a student in this advanced diploma program, you will integrate academic studies with related employment experience and graduate within three years with the co-op advantage.
The program presents great career opportunities for those who are creative, intuitive, disciplined, problem solvers with above average analytical and communication skills. Graduates will be prepared for leadership roles and careers in advertising, brand development, selling, online marketing, entrepreneurship, new media marketing, research and many other rewarding choices. This hands-on program takes a project-oriented approach and provides opportunities to work with real-world clients. As an advanced diploma, focus is placed on ensuring graduates can perform a number of more complex functions including applying principles of financial analysis and control, using analytical and evaluation skills to support a variety of management functions, development of integrated marketing plans that drive towards business goals and objectives and embracing new technology. Instructors are experts in their disciplines and use interactive approaches to enrich the learning environment. The program provides marketable skills, validated by ongoing input from an advisory committee of marketing experts. |