Seneca Polytechnic

Event Marketing - Sports, Entertainment, Arts

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Program Information

School:Seneca Polytechnic
Faculty:Markham
Degree:Certificate; Co-op
Field of Study:Hospitality and Recreation Marketing Operations
Description:This program will be of interest to individuals seeking enhanced knowledge and training in this specialized and growing field. Career opportunities exist in the many facets of the event industry; sports, entertainment, community events, entertainment, attractions corporate and shopping centre marketing departments, advertising agencies, charitable organizations, community relations departments, expos, conferences, festivals, and the arts. Furthermore, the program will appeal to individuals responsible for event marketing activities within their current job and who are looking to expand their career choices within the field.

Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

URL:Event Marketing - Sports, Entertainment, Arts at Seneca Polytechnic
Length:8 Month(s)
Cost per year:*
International: $14,200

Admission Requirements

Prerequisites:*These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
    - A recognized degree or postsecondary diploma from an accredited institution; or
    - Mature applicants with 3 to 5 years of documented work experience in a related field may be considered. Relevant résumé and references must be provided. (A combination of education and work experience may be considered for admission to this program).
    - English proficiency at the postsecondary level.
    Test Scores:
    • Test of English as a Foreign Language (Paper Based) [min. 580] or International English Language Testing System (academic or immigration) [min. 6.5] or Test of English as a Foreign Language (Internet Based) [min. 88] or Canadian Academic English Language Assessment [min. 70]
    Additional Admission Requirements:
    • Letter(s) of Reference
    • Resume/Curriculum Vitae

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

    Modified on May 17, 2021