| Faculty: | Faculty of Arts, Humanities and Social Sciences |
| Field of Study: | Public Relations, Advertising, and Applied Communication
|
| Description: | This newly developed programme is based on our popular and successful courses in Communication, Advertising and Public Relations, Political Lobbying and Public Affairs, and Health Communication. We have updated and re-structured the course to ensure that it reflects the latest trends in contemporary theory and practice. The innovative new design incorporates a ‘Communication and Public Relations’ core with opportunities for you to specialise and study streams in advertising or healthcare. This means that all students will study four core modules plus two taught modules in your particular specialism (see Course Structure). This model: provides you with flexibility of choice that allows you to maximise your individual and professional needs, enables you to develop a critical understanding and expertise in the academic and professional bases of communication and public relations with the facility to develop such understanding in specialist areas of advertising or healthcare, offers a unique and distinctive design with a broad focus on many of the elements important to a career in the communication industry, and allows your named specialism to appear on your parchment. |