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 Marketing
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SchoolUniversity of Manitoba
LocationWinnipeg, MB, Canada
School TypeUniversity
School SizeFull-time Undergraduate: 26,412
Full-time Graduate: 3,931
DegreeBachelor
Honours
Co-op
Length4 Year(s)
Entry Grade (%)*85%
Prerequisites
  •  Grade12 Precalculus 
  •  Grade12 English 
Prerequisites NotesHigh school graduation including 5 full credits at the Grade 12 level.
A minimum average of 85% over the following, with no less than 70% in each course:
1. English
2. Pre-Calculus Mathematics
3. Two academic senior level courses
Cost
International: $22,100
Scholarships
DescriptionHave you ever thought about where the products you buy come from? Who determined the brand name? Who set the price? Why are they available on line as well at retail stores? A marketer made these decisions. Marketing involves learning about and understanding consumers, and then developing and implementing a plan that delivers products/services that meet the needs of those consumers. A marketing plan also involves setting the prices for the product/service, deciding where and how it will be sold and how it will be promoted. Students who take courses in this area soon discover that the exciting field of marketing encompasses much more than sales and advertising. They learn about marketing research, consumer behaviour, branding, international marketing, marketing of social issues, etc.
Next Steps

*We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.