| | Marketing | | |
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| School | University of Alberta | | |
| Location | Edmonton, AB, Canada | | |
| School Type | University | | |
| School Size | Full-time Undergraduate: 35,000
Full-time Graduate: 8,400 | | |
| Degree | Bachelor | | |
| Honours | | | |
| Co-op | | | |
| Length | 4 Year(s) | | |
| Entry Grade (%)* | | | |
| Prerequisites | - Grade12 English
- Grade12 Mathematics
- Grade12 Humanities or Grade12 Mathematics or Grade12 International Languages or Grade12 Visual Arts
- 2 of Grade12 Science or Grade12 International Languages or Grade12 Mathematics or Grade12 Humanities
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| Prerequisites Notes | | | |
| Cost |
Estimated costs are for tuition only. Additional student fees and costs may be applied. | | |
| Scholarships | | | |
| Description | Marketing is a crucial aspect for any organization, acting as a link to customers, providing external perspective, steering innovation and growth, and driving revenue, value, and loyalty.
The Marketing program at the Alberta School of Business is built on the strength of our faculty's world-class research in the areas of retailing, market research, and consumer behavior. The program combines research-based principles with innovative teaching methods: in addition to lectures and discussions, you'll participate in managerial cases, group projects, and market simulations. You'll also develop practical skills in areas such as consumer and market analysis, managerial decision-making, and implementing marketing programs, preparing you to engage in sophisticated marketing practice. | | |
| Next Steps | | | |