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| | Marketing Management (BBA) | | |
| | ChangeRemoveSave | Add | Add |
| School | Kwantlen Polytechnic University | | |
| Location | Surrey, BC, Canada | | |
| School Type | University | | |
| School Size | Full-time Undergraduate: 12,436
| | |
| Degree | Bachelor | | |
| Honours | | | |
| Co-op | | | |
| Length | 4 Year(s) | | |
| Entry Grade (%)* | 70% | | |
| Prerequisites | | | |
| Prerequisites Notes | Applicants must be graduates of a BC secondary school or an equivalent school system. | | |
| Cost |
Cost shown is for two semesters and includes fees. | | |
| Scholarships | | | |
| Description | Marketing emphasizes competitive advantages of for-profit and not-for-profit organizations and examines the inter-relationships that exist among their customers or members, the competition, and internal resources. A key part of marketing consists of gaining insights into customer needs and then developing effective marketing strategies to serve those needs. The Bachelor of Business Administration (BBA) in Marketing Management program provides full-time and part-time intensive study for students wishing to earn a business degree. | | |
| Next Steps | | | |
*We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.