| | Management and Organizational Studies - Consumer Behaviour | | |
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| School | Western University | | |
| Location | London, ON, Canada | | |
| School Type | University | | |
| School Size | Full-time Undergraduate: 26,951
Full-time Graduate: 6,847 | | |
| Degree | Bachelor | | |
| Honours | | | |
| Co-op | | | |
| Length | 4 Year(s) | | |
| Entry Grade (%)* | | | |
| Prerequisites | - Grade12 English (ENG4U)
- 2 of Grade12 Advanced Functions or Grade12 Calculus and Vectors or Grade12 Mathematics of Data Management
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| Prerequisites Notes | All course prerequisites are for an Ontario curriculum. For curricula in other parts of Canada or international countries, head to our Admissions Requirements website. | | |
| Cost | | | |
| Scholarships | | | |
| Description | Consumer Behaviour is the study of why consumers do what they do. In this program, you'll learn all about what, when, where and why consumers buy. First you'll cover marketing basics and then you'll dive deeper into consumer behaviour, marketing research and brand management. You'll come away understanding how your target market thinks, behaves and their underlying motivation.
You can complete this program as a Bachelor or an Honours Bachelor degree. Registration in the honours degree usually begins in the second year, but admission may be gained in the third or fourth year provided you meet requirements.
As a student in DAN Management & Organizational studies, you'll also have the opportunity to apply to the DAN Management Internship Program. This program facilitates paid and career-related placements so you can work full-time for 8 to 16 months, following the third year of study. As with a traditional co-op degree, your graduation will be delayed by one year while you acquire marketable skills and work experience. Internship placement opportunities are available in the private, public, and not-for-profit sectors - so don't miss out! Click here for more information. | | |
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