| | Marketing | | |
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| School | University of Calgary | | |
| Location | Calgary, AB, Canada | | |
| School Type | University | | |
| School Size | Full-time Undergraduate: 26,000
Full-time Graduate: 6,000 | | |
| Degree | Bachelor | | |
| Honours | | | |
| Co-op | | | |
| Length | 4 Year(s) | | |
| Entry Grade (%)* | 80% | | |
| Prerequisites | - Grade12 English
- Grade12 Advanced Functions
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| Prerequisites Notes | Two approved courses, excluding courses equivalent to Physical Education and Fine Arts Options are required. Only one of Art, Dance, Drama or Music can be used in calculating the admission average. Equivalent International Baccalaureate (IB), Advanced Placement (AP) courses or SAT2 subject tests are accepted.
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| Cost |
The calculated estimated cost is for first year tuition with a full course load (5 courses) for both fall and spring semesters.
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| Scholarships | | | |
| Description | Marketers ask questions such as: How do you conduct relevant market research? What type of consumers should be in a focus group? How do you increase brand awareness?
Marketers turn ideas into products, find the right price for products, get products to market, and communicate the benefits of products to consumers. Over the course of your studies you'll learn about consumer behaviour, marketing research, new product development, distribution, pricing, and integrated marketing communications. You'll complete formal presentations, group projects and various case studies during the course of your degree. | | |
| Next Steps | | | |