Many influencers connect with brands and companies to create sponsored content directed towards the influencer's followers.
Some examples of some top companies that are known to collaborate with influencers are Google, Spotify, Old Navy, Chrysler, Marriott Hotels, Air France, Cathay Pacific Airlines, and Pepsi.
Some influencers also work with marketing agencies to boost their audience growth. These companies include Audiencly, TapInfluence, The Influencer Marketing Factory, Fanbytes Agency, The Shelf, and many more.