Retail trade managers plan, organize, direct, control and evaluate the operations of establishments that sell merchandise or services on a retail basis.

Their duties may require them to:

Plan and direct the operations of organizations engaged in retail sales;

Manage staff and assign duties;

Study market research and trends to determine consumer demand, potential sales volumes and the effect of competitors' operations;

Determine, locate and select merchandise and services to be sold;

Implement price and credit policies;

Develop and implement marketing strategies;

Plan budgets and authorize expenditures;

Carry out the organization's banking; and
Determine staffing requirements and hire, or oversee hiring of, staff.

Manager
Merchant
Retail Sales Manager
Staff Training Manager